AI Insights. An AI-driven revenue engine that turns complex predictive models into actionable opportunities for B2B marketers. I led the end-to-end design, shaping how churn and lifetime-value predictions become clear next steps, and established an adaptive framework that lets AI reconfigure the interface around each opportunity.

Profiles Redesign. The modernization of a decade-old core product. I restructured the information architecture around how marketers actually troubleshoot, influenced a pivot from a 1:1 code migration to a full experience overhaul, and established scalable patterns for data-dense interfaces that now extend across the platform.